Apple Watch Nike+
Director: Gabrielle Paciorek
Producer: Julie Bersani
Production Company: Prime Negative in conjunction with the CDDP
Prime Negative Responsibilities: Previs, Live-Action, Editing, VFX
We wanted to highlight the cheer notification function in the Nike Run Club app that comes with the Apple Watch Nike+. Our main character's day isn't going great, but a few cheers from friends put her in a different headspace, quite literally.
This spot was produced in conjunction with the Commercial Directors Diversity Program.