Prime Negative

Apple Watch

Apple Watch Nike+

Director: Gabrielle Paciorek
Producer: Julie Bersani
Production Company: Prime Negative in conjunction with the CDDP
Prime Negative Responsibilities: Previs, Live-Action, Editing, VFX

 We wanted to highlight the cheer notification function in the Nike Run Club app that comes with the Apple Watch Nike+. Our main character's day isn't going great, but a few cheers from friends put her in a different headspace, quite literally.

This spot was produced in conjunction with the Commercial Directors Diversity Program.

Behind the Scenes