Prime Negative

Apple Watch Nike+

Apple Watch Nike+

Director: Gabrielle Paciorek
Storyboard Artist: Gabrielle Paciorek
Production Company: Prime Negative
Prime Negative Responsibilities: Previs, Directing, Live-Action, Post, VFX

We wanted to highlight the cheer notification function in the Nike Run Club app that comes with the Apple Watch Nike+. Our main character's day isn't going great, but a few cheers from friends put her in a different headspace, quite literally.

This spot was produced in conjunction with the Commercial Directors Diversity Program.