Prime Negative
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Belvedere Winter

Belvedere Winter

Director: Gabrielle Paciorek
Creative Director/Producer: Frederick Ross
Production Company: Prime Negative
Prime Negative Responsibilities: Previs, Directing, Live-Action, Editing, VFX

For this spot we took inspiration from Belvedere’s iconic bottle design, creating a frosty fairytale forest concept. We built a small-scale practical winter wonderland and shot it with a combination of anamorphic and spherical lenses. I used custom effects filters to punch up the dreamy look. While most of the piece was shot practically, the snowflakes are computer generated giving us more control and a higher level of detail in the macro shots than artificial snow would allow.

Behind the Scenes